Why Did Apple Build a 7″ tablet?

Last year, speculation was widespread that something large would be arriving from Apple, however it turned out to be something tiny (or, at the very least, smaller than usual).


“Apple’s much-rumored iPad Mini will in fact be called the iPad Mini”. Reported Cnet.com’s Lance Whitney in August 2012, and he was right, it was. But before the release of a apple ipad Mini, Apple were still seen as being dead-set against developing a 7″ pc tablet. Obviously, this position might be traced back to late Apple CEO Steve Jobs assertion that anything slighter than a 9.7-Inch tablet would simply be too small.


The apple ipad Mini, at 7.9-Inches, is not considered a 7-Inch tablet by Apple. CEO Tim Cook doesn’t believe a 7-Inch tablet to work as a “good product”.


According to Roger Cheng at Cnet.com:


“Yes, the recently unveiled iPad Mini is a smaller tablet, but (it) isn’t the 7 inch tablet that Jobs referred to. No, it has a staggeringly larger 7.9 inch display instead.

Cook argues that the extra size gives it a much larger viewing area, and isn’t cramped like smaller devices such as the Nexus 7 (…) The slightly larger size gives the iPad Mini a 35 percent larger display, and more than 50 to 60 percent when considering the usable area (excluding the tabs and other bits of interface on Android tablets), Apple executives say.”


It has a larger screen, then. But only a little bigger.


Obviously, the iPad Mini has identical quantity of pixels as the iPad 2, so, the apple ipad Mini can run any app designed for the larger apple ipad. However, this begs the question, how can a product be “not good” at 7-Inches, but pretty much as good as the regular apple ipad at 7.9-Inches? It just does not add up. The screen is a little bigger, with a larger user area, but either way, this feels like backtracking.


It seems infinitely more likely that Apple wish to dominate the 7-Inch tablet pc market, currently occupied with the Google Nexus 7 and also the Amazon Kindle Fire HD. As Dan Gallagher from your Wall Street Journal’s ‘Market Watch’ site predicted back in October:

“When Apple lifts the wraps on its expected iPad mini — or whatever the company decides to call its first entry into the 7-inch tablet space — the Cupertino, Calif.-based company will be throwing down a direct challenge to several competitors who have used that segment of the market to carve out a niche against the 10-inch iPad that still accounts for an estimated two-thirds of tablet sales. Most significant among these is Amazon which launched its first tablet called the Kindle Fire last year as a low-priced, smaller entry into the market”.


It appears obvious enough that Apple merely wants a broader share of the marketplace it helped to create. At 7.9 Inches, the iPad Mini is a fine 7″ tablet. Actually, it basically shot to the top of the 7″ tablet pc pile Last year day of its’ release, so whatever the real motives behind its development, Apple can consider the apple ipad Mini a success.